What is starry soda?

Starry is a lemon-lime flavored soda produced by PepsiCo. It was introduced in January 2023 to replace Sierra Mist. Here's some key information:

  • Flavor Profile: Starry aims for a crisp, slightly sweeter, and more citrusy flavor compared to its predecessor. It uses a new sweetener blend that contributes to this distinct taste. It is a <a href="https://www.wikiwhat.page/kavramlar/lemon-lime%20soda">lemon-lime soda</a>.

  • Target Audience: PepsiCo is targeting a younger demographic with Starry, focusing on Gen Z with its branding and marketing efforts. The focus is <a href="https://www.wikiwhat.page/kavramlar/gen%20z">Gen Z</a>.

  • Availability: Starry is widely available in North America and is sold in various formats, including cans, bottles, and fountain drinks. It is distributed in <a href="https://www.wikiwhat.page/kavramlar/north%20america">North America</a>.

  • Variations: Starry comes in both regular and zero-sugar versions to cater to different consumer preferences. You can choose between normal and <a href="https://www.wikiwhat.page/kavramlar/zero-sugar">zero sugar</a>.

  • Replacement of Sierra Mist: Starry was created to replace Sierra Mist, which had been losing market share in the lemon-lime soda category. PepsiCo discontinued <a href="https://www.wikiwhat.page/kavramlar/sierra%20mist">Sierra Mist</a>.